About The Bean
The Bean Coffee Company, a family-owned business, initiated its organic bean sales in 2007 in Southern California. Its rapid expansion included local eateries, community events, and markets across California, leading to the acquisition of a roasting facility in Oceanside, California, in 2008. The aim was to provide organic coffee directly to customers via Amazon and D2C. However, managing an efficient and profitable operation became challenging in an increasingly saturated category, especially on the Amazon marketplace.
Previous Challenges
Before partnering with iDerive, The Bean Coffee Company encountered various hurdles in managing and expanding their business across multiple platforms, including Shopify, Amazon, Walmart, and their wholesale operations. As a small team, they faced bandwidth limitations, hindering their ability to manage and optimize operations effectively. Their pain points included:
- Ads: Lack of optimized strategy
- Listings/Creative: Inconsistent shopping experience with non-optimized creative
- Migration from 1P to 3P: Rampant data contribution issues across their catalog
- Forecasting: Manual and time-consuming inventory demand planning
- Analytics: Lack of a centralized data platform to measure omnichannel performance on Amazon, Shopify (D2C), and more
The iDerive Solution: Full Account Management
Even in the saturated ‘Organic’ sub-category, coffee posed significant competition for The Bean.posed significant competition for The Bean. iDerive employed its multidisciplinary team and advanced tools to strategize for ambitious growth, and to capture and retain market share.
Media Management
Focus: High incremental targets to optimize ad strategy
- Reducing wasteful spending to improve conversion value.
- Analysis of media’s impact organic growth, share of shelf, market share
- Testing AI day parting (using Amazon Stream, at the time) to refine bid strategies and maximize campaign conversion rates.
- Leveraging iDerive platform tools to measure success in organic ranking and utilize competitive insights to analyze targeting opportunities
Account / Ops Management
Focus: Front and backend listings optimizations efforts for improved SEO
- Keyword-driven bullet, description, and backend alt text improvements
- SEO optimization with canonical URLs
- New flavor launches
- Brand-tailored promotions
- Coupons / discount management
- New vs aging inventory management
- Account Health monitoring
Comprehensive Creative Content Refresh
Focus: Elevate and coordinate the brand experience across content areas
- Visual refresh of PDP, A+, storefront, and ad media content
- Creation and incorporation of new photo and video assets
- Utilization of new assets on Amazon and other channels, including D2C site
The Results: 07/23-04/24
The Bean Organic Coffee Company improved their Amazon Best Seller Rank in the “Coffee” Category from 200 to 84 during this period, enhancing their top 100 seller status among competitive players. They also received “Amazon’s Choice” for their popular decaf offering.
Creative Refresh Examples
PDP Content
A+ Content
Amazon Storefront
