Solaray: Ad Management Case Study

About Solaray

Founded in 1973, Solaray has consistently dedicated itself to identifying and procuring the world’s best ingredients. Their aim is to offer top-tier supplements that enhance the quality of life for their consumers. 

Over the decades, Solaray has built a strong reputation in the multivitamin sector. Their unwavering dedication is evident in their extensive range of over 900 vitamins, minerals, and supplements, made available online and in health food stores worldwide. Solaray isn’t just about producing quality products; they’re about pioneering industry innovations, maintaining an uncompromising commitment to progress, and implementing rigorous in-house testing. 

 

The Client Challenge

Significantly reducing  ad spend while continuing to scale profitably
Solaray’s fully integrated campaign startegy included a bevy of traditional and digital approaches:
  • CTV, OTT, VOD – AMZN Online video, Connected TV, Over-the-Top (OTT), TV Everywhere (TVE), Online Video (OLV), and Video on Demand
  • OOH, Programmatic Ads, Social Media, and Physical Mail – Experiential Activation, Influencer, PR Outreach, In-Store Assets, Organic web/social (TikTok, Facebook, Instagram), and premium product mailers
  • NYC Union Square Takeover

     

The iDerive Solution

Amazon Ad Management Services: Driving 412% Higher Purchase Rate and 15% YoY Growth

We looked beyond ROAS and ACOS metrics and focused on incremental ROAS, NTB (New-to-Brand) customers, and total market share— from brand analytics and subcategory growth— to formulate a data-driven Amazon ads strategy. We gathered additional insights using iDerive’s reverse ASIN tool to understand which search terms have performed well historically on a granular, product-level. 

Combining Amazon’s various advertising offerings, such as Demand-Side Platform (DSP), Sponsored Ads, Sponsored Display, Sponsored Brands, and Sponsored Brand Videos, we achieved a remarkable 412% increase in purchase rate. Freevee—Amazon’s ad-supported video-on-demand streaming service—yieled Solaray 45% higher conversion rates and 52% lower customer acquisition costs compared to Trade Desk, resulting in better performance.

As a result of our efforts, Solaray has experienced 15% YoY in Amazon sales growth.

iDerive has been instrumental in streamlining our operations, consolidating our data in one place, and unlocking unprecedented speed to insights.
Tim Leary, Sales Director of E-Commerce
Solaray

Additional Posts

Amazon-1P-PO-Forecast-Dashboard-Update-blog-hero
Updated Amazon 1P PO Forecasting Dashboard
Introducing the Improved Amazon 1P PO Forecasting Dashboard We’re please to announce the new and...