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Amazon Sales Diagnostic Dashboard

Summary #

Use this dashboard to analyze Amazon revenue, sessions, CVR, NTB orders, spend, tacos, CPC, promotions, SNS, and impression share.

Highlights #
  • Track revenue performance over time and identify any issues or improvements
  • Monitor session volume and see if it aligns with revenue trends
  • Monitor New to Brand (NTB) to measure new customer client aquisition
  • Investigate if changes in spend are impacting sessions and revenue
  • Analyze Average Cost of Sales (TACOS) for media optimization against competition
  • Assess and optimize your CPC costs

Important Update:

We’re aware of a bug that is causing all drop downs with check boxes (used in many filters) to be one line too short. As a result, when using a drop down with check boxes, the last option will not be visible. You will need to use the scroll bar to see all options. We’re working to get this resolved. Thank you for your patience.