Summary #
The Amazon Seller Product Diagnostic Dashboard is a tool that helps sellers understand and diagnose issues or improvements with their products. It focuses on drilling down to a single product and provides various key performance indicators (KPIs) to analyze its performance.
Highlights #
- Drill down to a single product and analyze its performance
- Chart sessions and buy box to understand their correlation
- Analyze conversion rate, units ordered, and other metrics to gain insights
- Dive deeper into media metrics such as CPC, clicks, and media breakdown
- Monitor organic rank and search term frequency for the product
- Evaluate Click Share for specific search terms
- Surface multiple KPIs to better understand performance drivers