Summary #
The Amazon Seller All in One Overview Dashboard allows users to combine ads and non-ads data in one place for better analysis and understanding. It provides various metrics for both ads and non-ads areas, including revenue, sessions, spend, NTV orders, CPA, etc. The dashboard also offers insights on revenue trends, buy box percentage, media spend, and organic vs. media-driven revenue. Users can analyze the efficiency of their ads through metrics like tacos and total average cost of sales. The top 10 products chart helps identify sales, spend, and performance changes over time. The dashboard provides filtering options to focus on specific products or categories. Additionally, a daily pacing table displays relevant KPIs for further analysis.
Highlights #
- Combine ads and non-ads data for better analysis
- Gain insight into revenue, sessions, spend, NTV orders, CPA, etc
- Understand revenue trends, buy box percentage, media spend, and organic vs. media-driven revenue
- Capture total average cost of sales TACOS more efficiently to optimize media performance
- View sales, spend, and performance changes over time
