Amazon All-in-One Dashboard: Comprehensive Insights with iDerive

Introducing the Amazon All-in-One Dashboard

The Amazon All-in-One Overview Dashboard offers a comprehensive solution to understand, evaluate, and optimize your Amazon operation across sales, marketing, and customer performance.


Amazon key seller metrics
Combining Critical Sales, Customer, and Ad Metrics in One Place
Key metrics and their performance trends:
  • Ad Spend
  • Revenue
  • Total Sessions
  • New-to-Brand (NTB) Orders
  • Returning Customer Ratio
  • Buy Box %
  • CVR
  • CPA (NTB)
Understand NTB vs Returning Customer Purchases, Organic vs Media Revenue Trends

Many brands operate without a clear understanding of their New-to-Brand (NTB) customers—those who purchase in the last 12-months. Here, you can view how NTB growth is trending, and its relation to Revenue (organic vs media spend).


Key ad metrics, giving you a glimpse at important trends that can positive/negatively impact your business:

  • NTB Growth
  • TACOS (Total Advertising Cost of Sale) – % of ad spend compared to total Amazon sales from both PPC ads and organic sales
  • Media ACOS (Advertising cost of Sale) – % of ad spend compared to ad sales
  • Cost per acquisition (CPA)
  • Conversion Rate (CVR)
  • Buy Box %
Top 10 Products Breakdown

Identifying your top-performing products is crucial for maximizing profitability on Amazon. Our dashboard provides a breakout of your top 10 products based on Revenue, allowing you to allocate resources more efficiently and focus on what truly matters. Additionally, you can analyze related spend, media Return on Ad Spend (ROAS), and Media Advertising Cost of Sales (ACOS) to ensure you’re getting the most out of your advertising budget.

Daily Pacing Table

For individuals seeking a table format to compare all data, we provide a Daily Pacing Table that emphasizes performance and cost metrics. This allows you to assess and optimize your optimal sales and media combinations.

Conclusion: Transforming Data into Meaningful Actions

The Amazon All-in-One Overview Dashboard goes beyond mere data presentation, converting information into actionable insights. It offers a comprehensive view of sales and marketing data, facilitating a deeper understanding of how these crucial aspects of your Amazon business intersect and impact each other. NTB performance complements these and gives greater context into your overall growth. Whether you need to optimize advertising, refine your product lineup, or allocate resources more effectively, the insights from this dashboard can translate into pivotal business decisions that affect your bottom line.

Reach out to iDerive today for a chat about using deep data to drive high sales for your Amazon brand.

Additional Posts

Spotlight article on our client True Classic
iDerive Client Spotlight: True Classic Tees
Explore the transformative collaboration between iDerive and True Classic Tees as they navigate the challenges...
New Amazon Real-Time Revenue Forecasting
I’m excited to shed light on our latest product feature at iDerive: Real-Time Hourly Revenue Forecasting...
Banner image for article on navigating Amazon in 2024 for Sellers
Navigating Amazon in 2024: For Sellers
Learn the topmost critical areas Amazon sellers need to focus on to optimize performance in 2024.
Selling on the Walmart marketplace
Walmart Marketplace: Your Next Essential Selling Destination
Get started on the Walmart Marketplace.